Cat food packaging: why aroma matters
When a cat approaches its bowl, its sense of smell plays a role before taste comes into play. Olfaction is therefore an important factor in how cats perceive and select food.
When a cat approaches its bowl, its sense of smell plays a role before taste comes into play. Olfaction is therefore an important factor in how cats perceive and select food.
Manufacturers often leave the choice of packaging format until the final stages of product development — first defining the formulation, brand identity and sales channels. Yet
And this is not a metaphor. A new liquid-format marmalade with a functional formulation has entered the Ukrainian market, and we created the packaging for it.
A shopper has only a few seconds to notice a product on the shelf. In that brief moment, the packaging makes all the difference — it captures attention, communicates quality, and
When a brand expands its assortment, a new product must be instantly recognizable on the shelf and just as convenient to use as the products consumers already know. This was the
B efore reaching the bag, coffee goes through several stages: beans are roasted, blends are crafted, and flavor profiles are perfected . FABRYKA KAVY GROUP , a specialty coffee
A million or more packages. That is exactly how manypackages a rotogravure press can produce — with the final print matching the first in every detail, without any visible
Ukraine achieved an impressive result at the international WorldStar 2026 competition, organised annually by the World Packaging Organisation (WPO). Five out of ten Ukrainian