When a brand expands its assortment, a new product must be instantly recognizable on the shelf and just as convenient to use as the products consumers already know. This was the approach behind the packaging we produced for PRIPRAVKA's new tomato paste range.
For this product, we selected a compact 70 g stand-up pouch (doypack) — a practical format that's perfect for home cooking when only a small amount of tomato paste is needed. The pouch is designed with easy-tear notches, allowing consumers to open it effortlessly without scissors.
Inside is a 100% natural tomato paste, made without added salt, sugar, starch, preservatives, or citric acid. The product line includes four flavors, each with its own character thanks to carefully selected spices:
▪️ Italian herbs;
▪️ Eastern spices;
▪️ Garlic;
▪️ Sweet pepper.
When developing the packaging, it was important not only to ensure convenience of use but also to preserve the brand's recognizable visual identity. As a result, the new product organically complements PRIPRAVKA's existing range while remaining easily recognizable to consumers.
We're proud to contribute to product launches that help brands expand their portfolios by combining high-quality products with modern, user-friendly packaging.
A sincere thank you to the PRIPRAVKA team for their trust and partnership.